August 18, 2010

Following up on yesterday's column regarding a sales training curriculum to recruit new sellers, I wanted to give you some specifics.

• 2 week program
• 12 pre-qualified trainees paid a stipend for possible hire after the course
• Comprehensive curriculum over 2 weeks, 8 hours a day to cover all presented by various staff members and guests:
  • Prospecting
  • Sales techniques
  • Agency activity (presented by the head of a local agency)
  • Creative
  • Programming (hosted by the PD)
  • Closing

You get the idea. And if you can put a few bucks to it www.rab.com has great training materials!