September 2, 2010

Re-define who you are.

For the last several years, I've tried to create an image in the buying community that we are a MARKETING ORGANIZATION, not just a radio station or purveyor of spots.

We have so many marketing tentacles that can be mobilized for the benefit of our advertisers and can come together as a comprehensive marketing plan rather than buying a "schedule of :60s." Certainly that is a core component, but we can also offer:

• Full-scale promotions
• Endorsements
• Live spots
• Contesting
• Event marketing
• Sampling
• All things digital:
  • Web banner
  • Video pre-roll
  • Mobile messaging
  • Social networking
  • Relationship marketing
• Creative development
• P.R.

There's much more, but consider re-defining who you are and what you offer ... It goes so much further!