September 10, 2010

Here I go quoting my friend Mark Ramsey again. With good reason. He's usually right. One of his recent columns at www.markramseymedia.com discusses why your brand must create a lasting impression.

In that article, he says,

"Lasting impressions require a frontier which extends beyond the current fiscal quarter and beyond the conventional jock-hunt. It requires a readiness and willingness to create entertainment (and information) across platforms. Exactly where the audiences are."

So true! Click here for the full article and take Mark's challenge!