October 13, 2010

I saw a piece from Dave Cyphers of the Cyphers Agency in Annapolis, MD, talking about the Push and Pull of utilizing Social Media.

He outlines four points:

1. "Move in Next Door" Make sure you brand is everywhere your customers are --and that goes beyond Facebook and Twitter to blogs, forums, review sites, Vlogs, etc.
2. "Invite them to your Party" If people are going to talk about you, they first need to know about you. Consider all aspects: buzz marketing, brand blogging, loyalty programs, ambassador programs, influence marketing and more.
3. "Offer Them A Drink" Engage them in a conversation. Get them talking. Find out all you can about them. Use social media firehose, Google alerts, blog aggregators, social network search
4. "Lend Them Sugar" Give them the tools they need. Get on their side. Provide tools to help them spread the message. Dave Cyphers calls them Buzz Tasks.
5. "Join The Book Club" Check in once in a while. Keep talking. Keep connecting and offer to bring the hors d'oevres.

It's good stuff and they are good at it. For more you can check out www.TCAPushNPull.com