October 25, 2010

There is tremendous opportunity in the digital space for revenue you've never seen before. And while I remain only marginally impressed with most stations' websites, including my own, our stations are an incredible magnet to drive visits to our sites.

That being said, the Interactive Advertising Bureau reported first-half expenditures for interactive media.

• Retail -- $2.5 billion
• Telecom companies -- $1.7 billion
• Leisure Travel (airfare, hotels, resorts) -- $841 million
• Financial Services -- $1.5 billion
• Automotive -- $1.3 billion
• Computing advertisers -- $1.2 billion
• Consumer Packaged Goods and Food Products -- $980 million
• Entertainment -- $508 million
• Pharma & Healthcare -- $576 million
• Media -- $498 million

Get your people going on local contacts in these categories!