October 27, 2010

More on the National Retail Federation on the Holiday Outlook ... As reported in yesterday's column, the NRF expects holiday retail sales to be up 2.3%.

At the end of yesterday's column, I included a link to www.nrf.com. You should go there. They have available a Retail Holiday <http://www.nrf.com/modules.php?name=Pages&sp_id=1142> Survival Kit full of all kinds of information including Advertising and Marketing for retailers and it's stuff YOU should know.

I'm sure not ALL of your local direct retailers check this regularly as they, like you, are soooo busy. But when YOU share it, YOU become the resource -- more than a spot peddler and more of a consultant and trusted partner.

Isn't that where we all want to be with our advertisers?