November 10, 2010

In recent USA Today (10/25) Steve Strauss offers some advice to small business owners that could benefit you, too....

Q: I was wondering if you could tell me how co-op advertising works?

A: If you have never heard of co-op advertising, pull up a chair - you are about to learn of an amazing, and highly affordable, way to get the word out about your business.

Let me illustrate it with a little story: I once knew the owner of a small pet store who was having a very rough go of it. Sales were down, the economy was in the doldrums, budgets were tight. (Sound familiar?)

Read the rest of the story here and then share with your sales team!