November 29, 2010

As most you know that read this column, I'm a big fan of RAB. There are tremendous resources available to you for a minimal investment.

The RAB just announced a "Road Show" focusing on markets 50-100 and will include a turn-key training session customized for each market's individual growth revenue needs.

Potential areas to be covered include sales management, business development, creative, advertising and research with a drill-down into a market assessment and opportunities to drive business immediately.

Session topics may include but aren't limited to the following:

Marketing

• The Three Ways To Grow A Business
• The Difference Between Features and Benefits
• Selling on the Value of ROI
• Generational Marketing
• Increasing Sales Through Buyer-Style Identification
• Personal Branding
• Making the Most of a Down Economy

Sales

• Painless and Profitable Prospecting
• Making Money with Co-op and NTR
• The Best Ways to Get the Appointment
• How to Conduct a Successful Needs Analysis
• Schedules That Deliver Results for Advertisers
• New Trends In Alternative Revenue
• How to "Reallocate" Money from Competitive Media To Radio
• The "No-Tension" Method for Handling Objections: An Approach to Closing That Really Works
• Negotiation Strategies

Creative

• Creating Great Written Presentations
• Writing Ad Copy That "Sells Stuff"

Find out more information here: http://www.rab.com/public/rst/article.cfm?article=1&id=2108&view=email