January 11, 2011

I love the number ONE.  And today, we have a bunch of them.  1/11/11 and at 11:11:11 this morning and evening, we have a bunch more.

I won’t get into the numerology that some are convinced it means more. or that this is the day and time that some believe UFOs are more likely to appear, as if to suggest visitors from other galaxies keep a copy of the Gregorian calendar in their wallets.

Today, think about Number ONE!

Are you the #1-rated station in your market (or demo)?
Are you the #1 biller?
Are you the #1 station where people want to work?
Are you #1 in the hearts and minds of your clients?
Are you #1 with accuracy?

Where are your #1s?  Strive for it every day.  We’ve gotten so used to justifying why we’re not that we spend more time rationalizing why we’re not than how we can be!

Go. Be #1 ... and it starts today, 1/11/11. I’ll check back with you on 11/11/11 and see how much progress you’ve made!