February 18, 2011

Take a "Listening Day"

When I was a PD many years ago, I made it a priority, at least once a quarter, to get out of the office, hole up in a hotel with several radios and listen to my station and my market. I actually had a GM who thought I was taking a day off. Puh-leeze.

You should do this with your PD:

• Pick a day.
• Get a hotel room, or a conference center room, heck, it can even be your basement.
• Get a few radios and listen to YOUR station and key competitors.
• Bring spot and music monitor information so as you hear things you can cross-reference it.
• Start early, listen to morning drive through afternoon drive.

You will be amazed at what a truly productive day it is and what you discover about your station and your competitors.