March 2, 2011

Yesterday, I have you some stats on radio revenue in 2010 and the largest spenders last year. Here's more from the RAB on radio revenue in 2010:

• Automotive remains the #1 category for radio spending $1.8 billion; that's up 22% over 2009!
• Still, it only accounted for 10% of radio's revenue, down from 15% two years ago
• Toyota dealers spent the most at $155M, Chrysler second with $150M
• Tier-one ads from Manufacturers spent most of their money on network radio, with GM spending $31M on network followed by Ford/Lincoln-Mercury at $20M

Following auto, radio's top categories were:

• Telecom
• Restaurants
• TV Networks
• Financial Services