Thursday, March 31, 2011

I love the simplicity of the Daily Sales Tips from RAB’s Radio Sales Today reports.  VP/Training John Potter had a good one last week that is so basic, but so right!
Is it just me or have you also noticed how seldom you are thanked when patronizing a business? What happened to "Thank you?" Waitresses hand you your bill and say, "Here you go." Grocery cashiers say, "Paper or plastic?" If you're lucky at retail checkout, you get a "Have a nice day."

I remember from years ago a sincere thank you from a restaurateur. As my party and I were leaving he said, "Mr. Potter, we know you drove past many fine restaurants to dine with us this evening. We appreciate you choosing our restaurant. Thank you."

Tell your advertisers, "Thank you." Tell them you appreciate their trust and investment in your advertising products. Write a thank you card following each order placed. Give them a token of appreciation for their business on occasion.

When it comes time to place advertising, appreciated clients will remember you.

Source: John Potter, VP/Training, Radio Advertising Bureau