Tuesday, April 5, 2011

Live like a listener.  Here’s a great exercise for you and your PD to do with your morning hosts one morning.  Meet at the station early and do the following.

* pile into one car and go get stuck in traffic
* travel the most common routes around your area
* notice things like:
            - are people traveling alone or are they car pooling?
            - can you tell their “mood?”
            -ask yourself, “How genuinely relatable are we to what’s going on?”
* Listen to your competition
            - chances are, your morning host has never really listened to their competition
            - does your competition provide better or necessary information?
            - in what context can you provide better service elements?

I guarantee you will learn a lot.  Make sure you follow-up; meet with your hosts the next day after their show or the day after and ask them what they learned.