Tuesday, April 19, 2011

I saw a great piece online the other day about businesses using social media to connect with customers -- and the title was, get this, “Social Media - Why They Are Not That Into You.”

Often when calling on businesses, a discussion goes to digital and social media.  I would share this with advertisers who are there, but we all know aren’t doing it right.

For example, in this article it cited a study by the IBM Institute for Business Value, where they asked consumers why they interact with business using social media -- and conversely asked businesses why they think consumers follow then via social media. 

The top two for consumers are:  1)  discounts, and 2) ability to purchase.

The bottom two for businesses are the same ... the top two for businesses are:  1) learn about new products, and 2) general information.  What a dis-connect!

Check out the entire article here and share it with your clients:

http://smthree.wordpress.com/2011/04/08/social-media-why-they-are-not-that-into-you/