Wednesday, May 4, 2011

Do this in your sales meeting this week....

Have your AEs role play an introduction to your radio station.  At my stations we absolutely rehearse the “elevator pitch!” 

Jeffrey Hayzlett, former CMO of Kodak, suggests that you have 18 seconds to capture someone's attention and an additional 100 seconds to convince them why they should continue a conversation or schedule a follow-up call or meeting.

Is your introduction powerful enough to capture the attention of new prospects?