Apple Dominates Mobile Video Viewing

The number of Android and iOS mobile devices on the market is comparable, but the usage of these devices diverges in surprising ways. Giga OM has reported that 80% of mobile video is viewed on Apple's iOS devices. The data comes from video ad firm Free Wheel. Here are some of the findings:

• Apple's share of mobile video viewing is 80%
• Android share is just 20%
• The iPad alone account for the same as total Android viewing with 20%
• Mobile video viewing makes up just 1% of total online video