Online Video Viewing = Less TV

Nielsen has confirmed what most people expected, watching online video cuts into the average consumer’s TV viewing time, giving more ammunition for those who talk about the phenomenon of cord-cutting. In their study of 2600 people, Nielsen found that the group that watches the most online video watches the least amount of TV. Still, overall viewing of traditional TV is up slightly since last year.

Here are some of the highlights from the survey:

• Overall TV viewing - Up .2% per month per person since 2010
• Mobile TV viewing - Up 41% since 2010 (more than 100% since 2009)
• Heaviest online video viewers - Average 4:32 per day watching TV
• Lowest (or no) online video viewing - Average 4:50 per day watching TV
• 18-34s are the one most likely to watch large amounts of online video