Foursquare in Cash-Back Deal with Amex

Foursquare, the dominant player in location-based services has been hard at work at making its user experience more than a novelty game. Foursquare is banking on retail deals and specials to make it a viable business. Besides increasing the number of deals, it has implemented changes in its user interface to make the deals more obvious.

Now, Foursquare has entered into an agreement with American Express to give users cash back through some retailers, including Sports Authority and H&M. Users can get $10 cash back for a purchase of at least $70 at H&M, and $20 cash back for purchases of at least $50 at Sports Authority. At the same time, Foursquare launched some additional local Amex deals at restaurants in New York City.