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Mobile Music Videos At Home
August 4, 2011
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Vevo, the music video service owned by the labels, just released results of a study <http://digitalmusicnews.com/stories/072611mobile#qo2GMzQr7tH5-ENtEfKNKQ> that showed that most mobile music video viewing takes place at home, not on the go. The bedroom turns out to be the most popular location for viewing, followed by the living room. Next come the “on the go” option. The other key findings were:
* 79% of viewing happens at night
* 66% of mobile viewers are menThe location results seem counter intuitive, but observers speculate that this might be a result fact that users are more likely to have Wi-Fi at home, which will create a better viewing experience than watching on 3G systems.
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