Local News #1 Reason for Subscribing to Newspapers

AdAge has surveyed consumers
<http://adage.com/article/adagestat/37-newspaper-subscribers-habitual/229012
/> to find out why they continue to subscribe to a local newspaper. Local news and coupons came out on top when subscribers were asked 1) What are all the reasons you subscribe to the paper and 2) What is the #1 reason you subscribe? Here are the breakouts for the responses when asked for the #1
reason:
#1 Reason Percentage
Local News 49.6 %
Coupons 21%
National &
International News 14%
Habit 7%
Columnists 4%
Obituaries 3%
Other 2%