Survey on Newspaper Subscribers

AdAge and Ipsos recently released a survey on newspaper subscribers and why they continue to subscribe. The results revealed that local news and coupons come out on top. This was true when asked for all the reasons for subscribing as well as the #1 reason for subscribing. Here is a look at the percentages for all the reasons that people subscribed:

All Reasons for Subscribing Percentage
Saying "Yes"
Local News 85 %
Coupons 67%
National &
International News 58%
Habit 37%
Obituaries 35%
Columnists 33%
Other 12%