Music On the iPad

Localytics, a company that specializes in mobile app analytics, has released a study that indicates that music apps rank second in stickiness among iPad apps. Localytics looked at app usage from several different perspectives. When they analyzed the session time spent with various categories, News apps came out on top, followed by Music apps, then Health & Fitness apps. One of the surprises in the analysis is that Games ranked 7th in terms of time spent.

Here are the rankings for each category. Those with an “*” show above average time spent:

·         News*
·         Music*
·         Health*
·         Reference*
·         Lifestyle
·         Business
·         Games
·         Sports
·         Entertainment