Hulu's Pick-An-Add Plan

The big news for Hulu is that they are no longer for sale. But there are some other interesting things going on inside the company as well. One of the more fascinating, according to GigaOM, is Ad Swap, which gives users the chance to pick the type of ads they want to receive.  When the first ad begins to roll, the user will have the option of doing an add swap. The user will get 3 options for which ad he wants to see.

The system also includes Ad Tailor, which will enable users to give feedback on an ad's relevance to that person. Over time, the Ad Tailor system will use the info collected from the user to better target future ads. The hope is that everyone wins, with users getting a more relevant experience and marketers getting a more active and engaged user. Early tests on the system have been promising.