Online Complements TV

Nielsen recently released a study about the effects of running cross-platform ad campaigns. Respondents were exposed to ads on TV, a computer, a tablet and a smartphone. After viewing a TV ad, on average, 50% of people recalled the brand. When respondents viewed both a TV ad ones on all the other devices, brand recall increased to 74%. Similar gains in recall were recorded when respondents were asked more specific questions about information in the ad.