More on the New Facebook Metrics

Mashable reports that Facebook is adding some new engagement metrics. One of them, tentatively called “People Talking About,” will be visible to both users and administrators of Pages. Facebook is adding other metrics that will be just for administrators: “Friends of Fans” and “Total Weekly Reach.” “Friends of Fans” is another straight-forward, if large, statistic, showing the actual number of fans that that Page’s fans have.

Mashable’s report says that the reach number will aggregate the number of people who had posted something about your page, how many organizations within Facebook have referenced it and how much viral distribution the Page has received in one week. Finally, these new metrics indicate the quantity of these various forms of engagement, not the quality. That is, they’ll be silent on the issue of whether all of these comments and are positive or negative.