Shazam Wins Big At The Superbowl

Last week Shazam introduced TV tagging at the Superbowl, not only the halftime show, but the entire game and many of the ads during the broadcast with prizes ranging from gift cards to cars. Shazam, previously known as a song ID app that allowed users to identify music by simply holding their phone towards the source, has expanded to be a multipurpose audio recognition app. What's the difference? It's not just for music anymore. There had been buzz about Shazam expanding into television circulating around media and tech blogs over the past few months, and Sunday's Super Bowl demonstrated just the sort of thing they had in mind - and how successful it can be. According to Evolver.FM, over a million people tagged plays, performances, and commercials during Sunday evening's broadcast.