What Brands Can Learn From Bands

"Using her website and Facebook page, Ellie Lawson embarked on a project she calls 'Create My Next Album With Me.' For a fee equivalent to three trips to Starbucks, fans can be part of a group who choose which tracks appear on her next album, suggest changes to songs and listen to new material as it's being made. Each person gets a final copy of the album before its release and earns a credit in the liner notes." Read the full article on AdAge.