Jay-Z and AmEx Have Seen The Future

As many of you know, Jay-Z partnered with American Express this week to put on a show at SXSW in Austin, TX, his first solo performance at the event. American Express streamed the hour-long synced concert for free on their YouTube channel where it's now running on loop. Fans from around the world can view the show online for free and all the attendees at the live performance were American Express card members, who also attended for free. Ladies and gentlemen, meet the new music industry.