Re:Generating The Music Industry

Last week, we talked about Jay-Z, AmEx, and the future of the music biz. While their event at SXSW got tons of buzz, it wasn't the only unique partnership between artists, content, and brands going on in Austin. One documentary that created a huge splash, and not only during the film week, was the "Re:Generation Music Project," a documentary that follows award winning DJs and electronic artists remixing classic rock, R&B, jazz, country, and classical tracks. The film was the product of Hyundai, The Grammys, and Greenlight Media and features artists Skrillex, Mark Ronson, The Crystal Method, DJ Premiere, and Pretty Lights. The producers have partnered with Hulu, where Re:Generation will be featured as the documentary of the month for the next two months and will be available to stream on the site for the next two years.