Mobile App Ratings Service

Arbitron, the radio ratings company, is branching out into mobile. The company announced this week the launch of Arbitron Mobile Trends Panels. They say that it, "utilizes a proprietary on-device software meter to provide marketers, content providers, app developers and wireless access suppliers with information on how mobile consumers use apps, surf the web, engage in social media, participate in e-commerce, are exposed to and act on advertising, and employ their device to communicate."