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Keeping Artist Apps Relevant
April 25, 2012
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Most mobile apps (north of 90%) are abandoned after one year, and sometimes sooner. How do artists keep fans engaged over time, especially when they're working on new material with no current album or tour? Evolver's got a cool idea: let us listen to their tunes! Not just the band's music, but whatever the band is currently listening to on their various devices and accounts.
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