Hip Hop HR

Riggs Morales, the VP of A&R at Shady Records, discussed his evolving approach to talent scouting and social media in a recent article. Instead of sending demos and going to showcases to attract the attention of A&R scouts, new artists are building hype through sites like Youtube and Facebook. And while Morales says that he still values artist discovery by word of mouth over anything else, he and his team have also embraced social media as a powerful new way for artists to get noticed.