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Radio Remains Strong
September 24, 2012
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According to Arbitron, the radio ratings firm, 93% of all people 12 and over listen to the radio each week. That enormous reach varies slightly every quarter, but the total reach has been well over 90% for decades. In fact, the newest data from Arbitron, just released last week, shows total reach increasing slightly, with the gains driven by increased listening by 18-34 adults and by minorities.
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