The Future of TV Is A Multi-Screen Experience

Brian Solis posted a great interview this week with Jesse Redniss, SVP Digital at USA Network, on the future of TV as a multi-screen experience. The interview comes on the heels of a Pew study that revealed 50% of cellphone owners use their phones while watching TV. Watch the interview here to hear how Jesse and his team plan to engage viewers on 1st, 2nd, and 3rd screens not only during a program, but in between episodes as well.