Viggle

CNN wrote an interesting profile on entertainment startup Viggle this week, a company founded by mogul Robert F.X. Sillerman that hopes to become the entertainment industry's chief loyalty-rewards program. Viggle already has an app that allows users to "check –in" to the shows they are watching, and from there it engages them with games, trivia, and more. They already have over 1 million users, an impressive line-up of advertisers, and an easy-in to the 2nd screen phenomenon. Read what Sillerman has to say about the promising future of Viggle here.