Mark Geiger on the Future of Music Subscription Services

Mark Geiger made some interesting and optimistic remarks on the future of music subscription services last week at the Billboard FutureSound Conference, stating his belief that there will be "a billion paying subscribers at some point". He believes that global scale and rising targeting advertising rates will help companies like Spotify and Pandora get out of the red financially, and into the black. Read more about what Geiger had to say at FutureSound here.