Social data begins to influence decision making in the entertainment industry

2012 was a big year for advertisers using social media. And the recent partnership between Twitter and Neilsen only solidifies the likelihood that the future of advertising will be based heavily on social data. But what about the entertainment industry? The Next Web suggests Hollywood could and should use social data do make decisions regarding characters, storylines, and even production decisions. This would certainly change the game for the industry, and although the idea of using this data to decide content sounds pretty cool right now, we're not sure how well it will fly with fans.