-
Can Pandora Monetize Mobile?
January 18, 2013
Have an opinion? Add your comment below. -
According to a recent ComScore study, Pandora is "the most heavily indexed major U.S. media property on mobile devices," with over 80% of listeners using the service via mobile. But despite these impressive numbers, Pandora is still struggling with the challenge of creating a sustainable revenue stream from mobile-ads. Read an interesting interview with Pandora's John Trimble on how the company plans to tackle this challenge here.
-
-