More about the Super Bowl & Social Media

Yesterday we mentioned the record-setting number of tweets made during this year's Super Bowl and Beyonce's performance at half time. MarketingLand had a unique take on the Super Bowl and social media usage. They tracked the number of TV ads during the Super Bowl that mentioned Twitter, Facebook and other services. Their conclusion is that Twitter was the overwhelming winner, having been mentioned in half of all the CBS network ads during the game. See how the other services fared here.

Finally, what about the power outage? Digital Media Wire reports that AT&T said that the power outage created a record surge in data usage by fans at the game. AT&T customers at the Superdome used 78 gigabytes of data in an hour's time covering the blackout. Much of that activity was posting to Facebook, Twitter and Instagram.