Amazon Prime's Massive Growth

Morningstar analyst R.J. Hottovy released an extensive report this week on the exceptional growth of Amazon Prime, Amazon's $79/year premium subscription service. The service, which includes perks like free shipping, video streaming, and book lending has reportedly grown from 3-5 million members in October 2011 to an estimated 10 million members by the end of 2012. Read more about Amazon Prime and how they have achieved success here.