Music Fans Ready Spend Up to $2.6 Billion More Annually for Premium Content?

In a recent study titled "The Buyer and the Beats: The Music Fan and How to Reach Them", Nielsen revealed that music fans are prepared to spend up to $2.6 billion more annually for premium content. According to the study, 40% of consumers are responsible for 75% of music spending, and that these "Fans" could spend between $450 million-$2.6 billion more on music if "compelling content is made available". Read more about the study, which gives great insight into music fans and how to reach them, here.