Twitter Lands Major Advertising Deal

This week Twitter landed their biggest advertising deal to date. It's with one of the largest buyers of advertising, Publicis' Starcom Media Vest Group, and is reported to be worth millions of dollars over multiple years. According to the LA Times, Twitter and Starcom plan to create a "'social TV lab' to better understand how marketers can use social media for ad campaigns that influence what people watch on TV." Read more about the Twitter deal and what it means here.