What Needs to Happen Before Big Money is Spent on Online Video

Last week the Wrap posted an interesting article on the 3 things that need to happen before big money is spent on video sites like YouTube, Hulu, and AOL. These sites have all begun to gain major audience bases, and subsequently have starting to bring in some major advertising dollars. But before they can come close to earning anywhere near what traditional TV makes in advertising, 3 things need to happen: Psychological Warfare, Scarcity, and Measurement. Read the breakdown of these 3 necessities and more on the future of online video here.