Usher and Samsung's Viral Success

Usher and Samsung teamed up recently on a new smart TV campaign that has gone viral. The video collaboration, titled "Looking 4 Myself", has received over 22 million views – at least 20 million more than the average Samsung TV video ad (about 2 million views). The campaign was timed around the season finale of The Voice (which Usher is a judge on), used Twitter hashtags, and was interactively integrated into Samsung's smart TVs in order to promote the collaboration. Read more about Samsung and Usher's success here.