Instagram Takes the Lead Over Vine

Using analytics tool Topsy, Marketing Land was able to determine that Vine shares on Twitter declined around 40% within a day of Instagram video launching back in June. Within a week of the launch, Vine shares had continued to drop – going from a daily share count of around 3 million to around 900,000. Read more about Vine's decline and Mashable's 6 reasons why Instagram video has improved upon Twitter's Vine here.