Three Steps For Targeting Music Services' Valuable Users

The Echo Nest put together a list of their 3 steps for predicting and targeting the most valuable users of a music service. In a paper titled "How Music Services Can Acquire, Engage and Monetize High-Value Listeners" they explain these steps as: 1) Build a taste profile for each user, 2) Decide what's valuable to the music service, and 3) Correlate listeners who exhibit high-value behaviors with taste profiles. Read a breakdown of each step by Billboard here and the full paper by the Echo Nest here.