Social Media and the 2013 MTV VMA's

MTV is known for maximizing their use of social media during the VMAs - and this year's awards (which take place on Sunday) will be no exception. Among other things, major social media aspects of the VMAs this year will include: growth of the VMA livestream, an evolved 2nd screen experience, live GIFing, and improved social voting. Read more about how MTV plans to add to the linear viewing experience of the VMAs through the use of social media here.