Twitter Acquires Trenderr

In a move to improve their TV business, this week Twitter acquired Trenderr, a company that records and analyzes conversations on social media about TV shows. Trenderr CEO Mark Ghuneim believes that the research and information his company provides is valuable for TV networks because "they can use those conversations to better engage their viewers and drive more viewers to tune in" – so it should be interesting to see how Twitter plans to use their data. Read more about Twitter's acquisition of Trenderr and what it might mean for Twitter's future in TV here.