Snapchat Timeline Launches

Snapchat launched a major new update this week, which adds a feature called Snapchat Stories. According to TechCrunch, Snapchat Stories "allows users to build chains of shared content that can be viewed an unlimited number of times over a 24-hour period." Content will disappear after that 24-hour period ends. This update will open up a lot of new opportunities for the company in terms of brand engagement, advertising, and marketing. Read more about Snapchat Timeline, and check out some of the first "Stories" here.