Nielsen Twitter TV Ratings

Nielsen introduced a new ratings system this week, called Twitter TV Ratings, which will measure the audience for TV related conversations on Twitter. According to the LA Times, the new ratings system will "take into account not only the people commenting on a TV episode, but also the broader universe of people exposed to those tweets." One of the first analysis done by Nielsen interestingly found that the Twitter audience for a show like The Voice is about 50 times larger than the number of people actually tweeting about the show. Read more about Nielsen's Twitter TV ratings and what they mean here.